I've mentioned the TV show the Gruen Transfer previously as a lesson on how to communicate ideas visually. You can watch the latest pitch by following this link, if your work is in education/learning fields, watch them and think about how marketers/advertisers approach the problem of how to communicate ideas. I especially like the section on how to sell ice to the eskimos!
Thought: what can you do to make people interested in what they're learning? How can you do this?Some learning ideas/objectives are just hard to package, it's important to think of new ideas to do this more effectively. Selling water when you can get it for free or ice to eskimos, surely what we put into workshops can't be as hard as this?
Fake ads that work (and others that don't), is it true that if the idea spreads the ad works. The lesson is that real surprises catch our attention and make us remember the information!